About us

We believe authentic brands are built on what
they do, not what they say.

We create ideas that
truly connect brands with people's passions, communities and culture.

We simplify our clients' lives by delivering strategically accountable, integrated, total project management.

Services

Strategy

Content

Sponsorships &
partnerships

PR & media

Fully integrated
programs

Experiential, activations
& sampling

Our work

Special K x AFLW

Pringles x NBL

Hydralyte x St John

Nutri-Grain x Surf Life Saving Australia

Subaru x Subinats

Cheez-It Australian Launch

Experience

What our clients say

"Faction bring fresh insight and strategic rigour to our grassroots marketing programs, setting us up to engage with our local communities like never before."

- Olivia Sutherland
Marketing Director ANZ, Krispy Kreme
“Faction has been a long-term agency partner, delivering strategically intelligent, well-crafted content and activations, always with an eye to commercial results"

- Tamara Howe
Marketing Director, Kellogg Australia.
“When the fans create an event to celebrate your brand, you turn up BIG! Faction worked hand-in-glove with our internal team and external partners to construct an incredible immersive fan experience”

- Trent Whitechurch
Marketing Manager, Subaru Australia
“Credibly connecting with our consumers passions is key. Faction have been an integral partner, activating seamlessly in-store and at sponsored events.”

- Janine Brooker
ANZ Marketing Manager, Selleys / Dulux Group
“Faction are a true future focused end-to-end strategic and collaborative business partner, and the custodians of this iconic partnership, responsible for all aspects of contract delivery, ideation and leverage, on the beach and well beyond.”

- Suzanne Blake
Senior Brand Manager, Nutri-Grain
“Faction’s strength is in collaborating to forge strategic partnerships, conceiving and executing innovative ideas that benefit all parties.”

- Adam Weir
CEO SLSA
The strategic repositioning work uncovered a simple but genuine truth that set up a brave new creative direction.We became the envy of our interstate rivals, with visitation up more than 20% - our most successful campaign in history”

- Megan Thompson
Marketing Manager, Tourism Tasmania

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About us

We believe authentic brands are built on what
they do, not what they say.

We create ideas that
truly connect brands with people's passions, communities and culture.

We simplify our clients' lives by delivering strategically accountable, integrated, total project management.

Services

Our work

Experience

What our clients say

"Faction bring fresh insight and strategic rigour to our grassroots marketing programs, setting us up to engage with our local communities like never before."

“Faction has been a long-term agency partner, delivering strategically intelligent, well-crafted content and activations, always with an eye to commercial results"

“When the fans create an event to celebrate your brand, you turn up BIG! Faction worked hand-in-glove with our internal team and external partners to construct an incredible immersive fan experience”

“Credibly connecting with our consumers passions is key. Faction have been an integral partner, activating seamlessly in-store and at sponsored events.”

“Faction are a true future focused end-to-end strategic and collaborative business partner, and the custodians of this iconic partnership, responsible for all aspects of contract delivery, ideation and leverage, on the beach and well beyond.”

“Faction’s strength is in collaborating to forge strategic partnerships, conceiving and executing innovative ideas that benefit all parties.”

The strategic repositioning work uncovered a simple but genuine truth that set up a brave new creative direction.We became the envy of our interstate rivals, with visitation up more than 20% - our most successful campaign in history”

Contact

Location

About us

We believe authentic brands are built on whatthey do, not what they say.

We create ideas thattruly connect brands with people's passions, communities and culture.

We simplify our clients' lives by delivering strategically accountable, integrated, total project management.

Services

Our work

Experience

What our clients say

"Faction bring fresh insight and strategic rigour to our grassroots marketing programs, setting us up to engage with our local communities like never before."

Contact

Location

We believe authentic brands are built on what
they do, not what they say.

We create ideas that
truly connect brands with people's passions, communities and culture.